Optical Resources is a marketing cooperative for independent optical businesses. 



Marketing Services

Utilize our online marketing services to drive more customers into your independent optical businesses. We understand your market and unique challenges. We can maximize your marketing effort


EyeHeartLocal is a consumer campaign that promotes independent eye care businesses to their local markets while helping customers connect with them. The campaign is for independents only and helps differentiate their businesses. 

Discounts & Marketing Co-Op

Get special pricing from select vendors & suppliers throughout the optical industry. Earn co-op funds from your purchases through the group to subsidize marketing cost.

Vision Made Locally

Vision Made Locally is the only national campaign dedicated to promoting independent optical labs in America. We work to build awareness and promote the benefits of utilizing local independent labs to strengthen and grow the independent optical channel.